When you do a search for ‘Cafe’ the search engine will pull up cafes in your vicinity. Location based marketing is a type of targeted marketing which tends to be more successful than traditional tactics. Location Based Advertising and Market Analysis Pokémon Go wasn’t the first augmented reality game, but it was, and is hugely popular. The GPS signal from the phone is used to reference where the player is in relation to the Pokémon. Different Pokémon characters are geotagged into locations in the world around you, and you must find them to catch ‘em all.
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In Pokémon GO, players download the game to their phone and participate using their phone’s GPS and camera. Geocaching is reasonably low-tech in comparison to Pokémon GO, which is a type of augmented reality game. Geocaching is like a treasure hunt, where ‘cachers’ search using the coordinates of the cache’s treasure. Both use geotagging in slightly different ways. Two great examples are geocaching, and Pokémon GO. Geotagging is used in quite a few well-known games. By adding a location tag to your business’ social media posts, you enable customers to find you better - both physically and in a search. Many people will look for feedback or reviews on social media when making a decision to purchase a product or service.
More and more businesses and entrepreneurs are reaping the benefits of social media marketing. However, social media can also be used much like a search engine. Geotagging your location in a post on Facebook, Instagram, Snapchat or Twitter, is commonplace and acts to show people where you are. Social media is dominant in most people’s lives, and it’s become much more than just a way to stay connected with friends and family. If you’re looking for interesting sights nearby, you can open up Google Maps and see the sights in that area. These are effortless to create and can be easily published on a blog or social media.Īnother helpful feature is the user-submitted Google Maps photos and spheres. There are also many travel journal apps that will create a neat little journal and map of your trip using geotagged photos and documents you input. Google Photos will even plot your images for you on a map. Travellers can get snap-happy on holiday and then locate exactly where each photo was taken when reflecting on the trip. Geotagging is probably the most well known in digital media, like photos and videos. GeoTagging In Digital Media: Photos and Videos Let’s go through some of the situations where you might expect to find geotagging used. At least 82% of digital data today includes a geotag. The many benefits of geotagging have been realized, and today many products and industries make optimal use of geotagging. Typically, these coordinates are recorded as latitude and longitude, or decimal degrees. It serves various benefits and, without even knowing it, many applications you use and photos you take use geotagging.īy having GPS enabled on a phone, camera or other device, any kind of data can have location coordinates connected and saved to it.
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Broadly speaking, geotagging is the attachment of a geographical reference to a digital product like a photo, website, QR code or SMS message.
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